Effective Date: October 30, 2026
At Liar's Tackle, we respect your privacy and are committed to protecting your personal information. As a veteran-owned fishing tackle business, we value the trust our customers place in us.
This Privacy Policy explains how Liar's Tackle collects, uses, stores, and protects your information when you visit our website, www.LiarsTackle.com, purchase products, create an account, or use our mobile application.
1. Information We Collect
When you interact with Liar's Tackle, we collect certain information to process orders, improve our services, and provide a better shopping experience.
Personal Information
Depending on how you interact with our services, we collect:
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First and last name
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Email address
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Phone number
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Billing and shipping addresses
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Account registration information
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Order details and purchase history
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Customer service inquiries and communications
Payment Information
Payments are processed through third-party payment providers. Payment information is handled through secure payment processing systems. Liar's Tackle does not intentionally collect or store complete credit card numbers on its own servers.
Automatically Collected Information
When you visit our website or use our mobile app, certain technical information is collected, including:
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IP address
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Browser type and device information
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Operating system
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Pages visited and website activity
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Referring websites
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Cookies and similar tracking technologies
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General geographic location derived from your IP address
2. How We Use Your Information
Liar's Tackle uses customer information to:
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Process and fulfill purchases
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Provide shipping updates and order confirmations
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Manage customer accounts
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Respond to questions and support requests
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Improve website functionality and customer experience
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Provide product recommendations
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Send promotional emails when permitted
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Prevent fraudulent transactions
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Maintain website security
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Meet legal and tax obligations
We use personal information only for legitimate business purposes and as otherwise permitted by applicable law.
3. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to support shopping functionality and improve website performance.
Cookies help us:
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Remember shopping cart contents
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Maintain customer login sessions
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Understand website traffic
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Improve navigation and product searches
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Measure advertising and marketing performance
You have options to manage cookies through your browser settings and any privacy controls available on our website.
Disabling certain cookies might affect shopping cart functionality or other website features.
4. Sharing Your Information
Liar's Tackle does not sell customer names, email addresses, or personal contact information to third-party mailing lists.
We share information with trusted service providers when necessary to operate our business, including:
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Payment processors
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Shipping and delivery providers
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Website hosting and e-commerce platforms
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Email and marketing service providers
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Website analytics and security services
These providers receive information relevant to the services they perform.
We also disclose information when required by law, to respond to valid legal requests, or to protect our business, customers, and legal rights.
Certain advertising and analytics technologies might qualify as sharing or selling personal information under applicable state privacy laws. Where required, we provide appropriate privacy choices.
5. Email Marketing and Promotional Communications
Customers who subscribe to our mailing list receive product announcements, promotions, special offers, and fishing-related updates.
You have the right to unsubscribe from promotional emails at any time by selecting the unsubscribe link included in those messages.
Transactional emails, including order confirmations and shipping notifications, are separate from promotional communications.
6. Data Security
Liar's Tackle takes reasonable measures to protect customer information from unauthorized access, misuse, alteration, or disclosure.
Our website relies on security features and protections provided by our hosting, e-commerce, and payment processing providers.
No online system offers absolute security. We encourage customers to use strong passwords and protect their account credentials.
7. Data Retention
We retain personal information for as long as reasonably necessary to:
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Complete transactions
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Maintain customer accounts
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Provide customer support
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Meet accounting and tax requirements
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Resolve disputes
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Comply with applicable laws
When information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of the information.
8. Your Privacy Rights
Depending on your state or country of residence, you have certain rights concerning your personal information.
These rights include requesting:
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Access to personal information we maintain about you
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Corrections to inaccurate information
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Deletion of eligible personal information
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Information about how your data is used or disclosed
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Opting out of certain advertising or data-sharing activities
Certain requests are subject to legal exceptions, including information needed for transaction records, fraud prevention, and tax compliance.
To submit a privacy request, contact Liar's Tackle through the Contact Us page on our website.
We will review and respond to privacy requests as required by applicable law.
9. Mobile Application Privacy
The Liar's Tackle mobile application offers shopping and fishing-related features, including the Angler's Hub.
Depending on the features you choose to use and the permissions you grant, the app might process additional information, including:
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Device information
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Location information for weather and fishing-related services
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Fishing journal entries
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Trip planning information
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Boat maintenance records
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Account and shopping activity
Location permissions are subject to your device settings.
Information entered into optional app features is used to provide the associated functionality and support the operation of those services.
Third-party services integrated into the application are subject to their applicable privacy practices.
10. Third-Party Websites and Services
Our website and mobile application include links to third-party websites, services, and social media platforms.
Liar's Tackle is not responsible for the privacy policies, security practices, or content of independently operated third-party websites.
We encourage customers to review the privacy policies of external services before providing personal information.
11. Children's Privacy
Liar's Tackle does not knowingly collect personal information from children under the age of 13 without appropriate parental consent.
Our online store and services are intended for a general audience and are not specifically directed toward children under 13.
If we learn we have collected personal information from a child under 13 without required consent, we will take appropriate steps to delete the information.
Parents or guardians concerned about information submitted by a child should contact us through our website.
12. Changes to This Privacy Policy
Liar's Tackle reserves the right to update this Privacy Policy to reflect changes in our business practices, technology, services, or legal requirements.
Updated versions will be posted on this page with a revised effective date.
We encourage customers to review this policy periodically.
13. Contact Us
For questions about this Privacy Policy, personal information, or privacy-related requests, contact:
Liar's Tackle
Website: https://www.LiarsTackle.com
Contact: Visit the Contact Us page on our website.
We appreciate your trust and your support of our veteran-owned business.
Liar's Tackle
Where Liars Measure in LBs and OZs.